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Honda Canada Inc. is headquartered in Markham, Ontario, 33 it was originally planned to be located in Richmond Hill, Ontario, but delays led them to look elsewhere. Their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India, 34 Guangzhou Honda and Dongfeng Honda in China, Boon Siew Honda in Malaysia and Honda Atlas in Pakistan.

The company also runs a business innovation initiative called Honda Xceleratorin order to build relationships with innovators, partner with Silicon Valley startups and entrepreneurs, and help other companies work on prototypes. Xcelerator had worked with reportedly 40 companies as of January 2019. Xcelerator and a developer studio are part of the Honda Innovations group, formed in Spring 2017 and based in Mountain View, California.

Following the Japanese earthquake and tsunami in March 2011, Honda announced plans to halve production at its UK plants. 36 The decision was made to put staff at the Swindon plant on a 2-day week until the end of May as the manufacturer struggled to source supplies from Japan. It s thought around 22,500 cars were produced during this period. For the fiscal year 2018, Honda reported earnings of US 9.

534 billion, with an annual revenue of US 138. 250 billion, an increase of 6. 2 over the previous fiscal cycle. Honda s shares traded at over 32 per share, and its market capitalization was valued at US 50. Year Revenue in mil. 4 billion in October 2018. US Net income in mil. US Total assets in mil. Honda s Net Sales and Other Operating Revenue by Geographical Regions in 2007 38.

US Employees 2005 77,851 4,376 83,853 2006 89,172 5,373 95,145 2007 99,784 5,331 108,329 2008 108,026 5,400 113,540 2009 100,112 1,370 118,189 2010 92,655 3,052 125,594 2011 107,242 6,762 138,851 2012 100,941 2,820 149,616 2013 119,523 4,443 164,988 190,338 2014 118,425 5,741 156,220 198,561 2015 121,286 4,636 167,675 204,730 2016 121,190 2,860 151,303 208,399 2017 130,193 5,734 176,311 211,915 2018 138,250 9,534 174,143 215,638.

Geographic Region Total revenue in millions of Japan 1,681,190 North America 5,980,876 Europe 1,236,757 Asia 1,283,154 Others 905,163. Honda s automotive manufacturing ambitions can be traced back to 1963, with the Honda T360, a kei car truck built for the Japanese market. 39 This was followed by the two-door roadster, the Honda S500 also introduced in 1963. In 1965, Honda built a two-door commercial delivery van, called the Honda L700. Honda s first four-door sedan was not the Accord, but the air-cooled, four-cylinder, gasoline-powered Honda 1300 in 1969.

That was the Honda N360, another Kei car that was adapted for international sale as the N600. The Civic was a hatchback that gained wide popularity internationally, but it wasn t the first two-door hatchback built. The Civic, which appeared in 1972 and replaced the N600 also had a smaller sibling that replaced the air-cooled N360, called the Honda Life that was water-cooled. The Honda Life represented Honda s efforts in competing in the kei car segment, offering sedan, delivery van and small pick-up platforms on a shared chassis.

The Life StepVan had a novel approach that, while not initially a commercial success, appears to be an influence in vehicles with the front passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back, and utilizing a transversely installed engine with a front-wheel-drive powertrain. As Honda entered into automobile manufacturing in the late 1960s, where Japanese manufacturers such as Toyota and Nissan had been making cars since before WWII, it appears that Honda instilled a sense of doing things a little differently than its Japanese competitors.

Its mainstay products, like the Accord and Civic with the exception of its USA-market 1993 97 Passport which was part of a vehicle exchange program with Isuzu part of the Subaru-Isuzu joint venturehave always employed front-wheel-drive powertrain implementation, which is currently a long-held Honda tradition. Honda also installed new technologies into their products, first as optional equipment, then later standard, like anti lock brakes, speed sensitive power steering, and multi-port fuel injection in the early 1980s.

This desire to be the first to try new approaches is evident with the creation of the first Japanese luxury chain Acura, and was also evident with the all aluminum, mid-engined sports car, the Honda NSX, which also introduced variable valve timing technology, Honda calls VTEC. The Civic is a line of compact cars developed and manufactured by Honda. In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the Toyota Corolla, introduced in 1968, has been in production longer.

40 The Civic, along with the Accord and Prelude, comprised Honda s vehicles sold in North America until the 1990s when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more upmarket, and it currently slots between the Fit and Accord. Honda produces Civic hybrid, a hybrid electric vehicle that competes with the Toyota Prius, and also produces the Insight and CR-Z. In 2008, Honda increased global production to meet the demand for small cars and hybrids in the U.

and emerging markets. The company shuffled U. production to keep factories busy and boost car output while building fewer minivans and sport utility vehicles as light truck sales fell. Its first entrance into the pickup segment, the light-duty Ridgeline, won Truck of the Year from Motor Trend magazine in 2006.

Also in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors. It is reported that Honda plans to increase hybrid sales in Japan to more than 20 of its total sales in the fiscal year 2011, from 14. 8 in the previous year. Five of United States Environmental Protection Agency s top ten most fuel-efficient cars from 1984 to 2010 comes from Honda, more than any other automakers. The five models are 2000 2006 Honda Insight 53 mpg US or 4.

4 L 100 km or 64 mpg imp combined1986 1987 Honda Civic Coupe HF 46 mpg US or 5. 1 L 100 km or 55 mpg imp combined1994 1995 Honda Civic hatchback VX 43 mpg US or 5. 5 L 100 km or 52 mpg imp combined2006 Honda Civic Hybrid 42 mpg US or 5. 6 L 100 km or 50 mpg imp combinedand 2010 Honda Insight 41 mpg US or 5. 7 L 100 km or 49 mpg imp combined. 43 The ACEEE iq option jusbrasil also rated the Civic GX as the greenest car in America for seven consecutive years.

Honda currently builds vehicles in factories located in Japan, the United States of America, Canada, China, Pakistan, the United Kingdom, Belgium, Brazil, Indonesia, India, Thailand, Turkey, Argentina, Mexico, Taiwan, and the Philippines. Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.

11 At its peak in 1982, Honda manufactured almost three million motorcycles annually. By 2006 this figure had reduced to around 550,000 but was still higher than its three domestic competitors. In 2017, India became the largest motorcycle market of Honda. 45 In India, Honda is leading in the scooters segment, with 59 percent market share. During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the U.

Working with the advertising agency Grey Advertising, Honda created an innovative marketing campaign, using the slogan You meet the nicest people on a Honda. In contrast to the prevailing negative stereotypes of motorcyclists in America as tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman. The campaign was hugely successful; the ads ran for three years, and by the end of 1963 alone, Honda had sold 90,000 motorcycles.

and around the world has been the subject of some academic controversy. Taking Honda s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the U. Competing explanations have been advanced to explain Honda s strategy and the reasons for their success.

The first of these explanations was put forward when, in 1975, Boston Consulting Group BCG was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production they had made a large number of motorbikes in order to benefit from economies of scale and learning curve effects.

It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope. The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm s entry into the U. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U.

market was a story of miscalculation, serendipity, and organizational learning in other words, Honda s success was due to the adaptability and hard work of its staff, rather than any long-term strategy. 49 For example, Honda s initial plan on entering the US was to compete in large motorcycles, around 300 cc. Honda s motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways. 12 41 43 When the team found that the scooters they were using to get themselves around their U.

base of San Francisco attracted positive interest from consumers that they fell back on selling the Super Cub instead. The most recent school of thought on Honda s strategy was put forward by Gary Hamel and C. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda s success was due to its focus on leadership in the technology of internal combustion engines. Honda s entry into the U. motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.

Honda builds utility ATVs under models Recon, Rubicon, Rancher, Foreman and Rincon. 50 For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Honda also builds sports ATVs under the models TRX 90X, TRX 250X, TRX 400x, TRX 450R and TRX 700. Power equipment. Production started in 1953 with H-type engine prior to motorcycle. Honda power equipment reached record sales in 2007 with 6.

4 million units. 54 By 2010 Fiscal year ended 31 March this figure had decreased to 4,7 million units. 55 Cumulative production of power products has exceeded 85 million units as of September 2008. Honda power equipment includes. Engine Cultivator Lawn mower Robotic lawn mower Riding mower Trimmer Mower Blower Sprayer Hedge trimmer Snowthrower Generator, welding power supply Pump Outboard engine Inflatable boat Electric 4-wheel Scooter Compact Household Cogeneration Unit. Honda engines powered the entire 33-car starting field of the 2010 Indianapolis 500 57 and for the fifth consecutive race, there were no engine-related retirements during the running of the Memorial Day Classic.

In the 1980s Honda developed the GY6 engine for use in motor scooters. Although no longer manufactured by Honda it is still commonly used in many Chinese, Korean and Taiwanese light vehicles. Honda, despite being known as an engine company, has never built a V8 for passenger vehicles. In the late 1990s, the company resisted considerable pressure from its American dealers for a V8 engine which would have seen use in top-of-the-line Honda SUVs and Acuraswith American Honda reportedly sending one dealer a shipment of V8 beverages to silence them.

60 Honda considered starting V8 production in the mid-2000s for larger Acura sedans, a new version of the high-end NSX sports car which previously used DOHC V6 engines with VTEC to achieve its high power output and possible future ventures into the American full-size truck and SUV segment for both the Acura and Honda brands, but this was canceled in late 2008, with Honda citing environmental and worldwide economic conditions as reasons for the termination of this project.

ASIMO is the part of Honda s Research Development robotics program. It is the eleventh in a line of successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E series and the Honda P series. Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small astronaut wearing a backpack, and can walk on two feet in a manner resembling human locomotion, at up to 6 km h 3.

ASIMO is the world s only humanoid robot able to ascend and descend stairs independently. Honda s robot ASIMO see below as an R D project brings together expertise to create a robot that walks, dances and navigates steps. 62 However, human motions such as climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking two plunges off a staircase.

2010 marks the year Honda has developed a machine capable of reading a user s brainwaves to move ASIMO. The system uses a helmet covered with electroencephalography and near-infrared spectroscopy sensors that monitor electrical brainwaves and cerebral blood flow signals that alter slightly during the human thought process. The user thinks of one of a limited number of gestures it wants from the robot, which has been fitted with a Brain-Machine Interface.

Honda has also pioneered new technology in its HA-420 HondaJet, manufactured by its subsidiary Honda Aircraft Company, which allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs. Mountain bikes. Honda has also built a downhill racing bicycle known as the Honda RN-01. It is not available for sale to the public. The bike has a gearbox, which replaces the standard derailleur found on most bikes. Honda has hired several people to pilot the bike, among them Greg Minnaar.

The team is known as Team G Cross Honda. Solar cells. Honda s solar cell subsidiary company Honda Soltec Headquarters Kikuchi-gun, Kumamoto; President and CEO Akio Kazusa started sales throughout Japan of thin-film solar cells for public and industrial use on 24 October 2008, after selling solar cells for residential use since October 2007. 65 Honda announced in the end of October 2013 that Honda Soltec would cease the business operation except for support for existing customers in Spring 2014 and the subsidiary would be dissolved.

Honda has been active in motorsports, like Formula One, the Motorcycle Grand Prix and others. Honda entered Formula One as a constructor for the first time in the 1964 season at the German Grand Prix with Ronnie Bucknum at the wheel. 67 1965 saw the addition of Richie Ginther to the team, who scored Honda s first point at the Belgian Grand Prix, and Honda s first win at the Mexican Grand Prix. 1967 saw their next win at the Italian Grand Prix with John Surtees as their driver.

In 1968, Jo Schlesser was killed in a Honda RA302 at the French Grand Prix. This racing tragedy, coupled with their commercial difficulties selling automobiles in the United States, prompted Honda to withdraw from all international motorsport that year. After a learning year in 1965, Honda-powered Brabhams dominated the 1966 French Formula Two championship in the hands of Jack Brabham and Denny Hulme.

In the early 1980s Honda returned to F2, supplying engines to Ron Tauranac s Ralt team. As there was no European Championship that season, this was the top F2 championship that year. Tauranac had designed the Brabham cars for their earlier involvement. They were again extremely successful. In a related exercise, John Judd s Engine Developments company produced a turbo Brabham-Honda engine for use in IndyCar racing. It won only one race, in 1988 for Bobby Rahal at Pocono.

Honda returned to Formula One in 1983, initially with another Formula Two partner, the Spirit team, before switching abruptly to Williams in 1984. Between 1986 and 1991, Honda won six consecutive Formula One Constructors Championships as an engine manufacturer, as well as five consecutive Drivers Championships with Nelson Piquet, Ayrton Senna and Alain Prost. Honda switched allegiance to McLaren in 1988, and then won the title in 1988, 1989, 1990 and 1991. Williams-Honda won the crown in 1986 and 1987.

Honda withdrew from Formula One at the end of 1992, although the related Mugen company maintained a presence up to the end of 2000, winning four races with Ligier and Jordan. Honda debuted in the CART IndyCar World Series as a works supplier in 1994. The engines were far from competitive at first, but after development, the company won six consecutive drivers championships and four manufacturers championships between 1996 and 2001.

In 2003, Honda transferred its effort to the IRL IndyCar Series with Ilmor supporting HPD. In 2004, Honda-powered cars overwhelmingly dominated the IndyCar Series, winning 14 of 16 IndyCar races, including the Indianapolis 500, and claimed the IndyCar Series Manufacturers Championship, Drivers Championship and Rookie of the Year titles. From 2006 to 2011, Honda was the lone engine supplier for the IndyCar Series, including the Indianapolis 500.

In the 2006 Indianapolis 500, for the first time in Indianapolis 500 history, the race was run without a single engine problem. 68 Since 2012, HPD has constructed turbocharged V6 engines for its IndyCar effort, winning four Indianapolis 500s, two manufacturers championships and two drivers championships. During 1998, Honda considered returning to Formula One with their own team. The project was aborted after the death of its technical director, Harvey Postlethwaite.

Honda instead came back as an official engine supplier to British American Racing BARand briefly to Jordan Grand Prix. Together BAR and Honda achieved 15 podium finishes and second place in the 2004 iq option jusbrasil championship. Honda bought a stake in the BAR team in 2004 before buying the team outright at the end of 2005, becoming a constructor for the first time since the 1960s.

Honda won the 2006 Hungarian Grand Prix with driver Jenson Button. 69 Honda announced in December 2008, that it would be exiting Formula One with immediate effect due to the 2008 global economic crisis. Honda has competed in the British Touring Car Championship since 1995, though not always as a works team. They have achieved over 170 race victories, seven drivers championships, five manufacturers championships and seven teams championships, ranking second with most wins in the series.

71 Honda also won the World Touring Car Championship in 2013. Honda made an official announcement on 16 May 2013 that it planned to re-enter into Formula One in 2015 as an engine supplier to McLaren. 73 After a fairly successful season with Toro Rosso, Honda made a deal to also supply Red Bull Racing. 72 On 15 September 2017, after a winless campaign spanning three seasons and achieving a best finish of fifth place, McLaren and Honda announced their split, with the latter going on to sign a multi-year deal to supply Toro Rosso, the junior team of Red Bull Racing.

Max Verstappen scored Honda s first win of the V6 turbo-hybrid era at the Austrian Grand Prix. Honda Racing Corporation HRC was formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high potential racing machines. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs.

Its racing activities are an important source for the creation of leading-edge technologies used in the development of Honda motorcycles. Soichiro Honda, being a race driver himself, could not stay out of international motorsport. In 1959, Honda entered five motorcycles into the Isle of Man TT race, the most prestigious motorcycle race in the world. While always having powerful engines, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood to claim their first Grand Prix victories in the 125 and 250 cc classes.

Hailwood would later pick up their first Senior TT wins in 1966 and 1967. Honda s race bikes were known for their sleek stylish design and exotic engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder 250 cc and 297 cc bikes. In 1979, Honda returned to Grand Prix motorcycle racing with the monocoque-framed, four-stroke NR500. The FIM rules limited engines to four cylinders, so the NR500 had non-circular, race-trackcylinders, each with 8 valves and two connecting rods, in order to provide sufficient valve area to compete with the dominant two-stroke racers.

For the 1982 season, Honda debuted its first two-stroke race bike, the NS500 and in 1983, Honda won their first 500 cc Grand Prix World Championship with Freddie Spencer. Since then, Honda has become a dominant marque in motorcycle Grand Prix racing, winning a plethora of top-level titles with riders such as Mick Doohan and Valentino Rossi. Unfortunately, it seemed Honda tried to accomplish too much at one time and the experiment failed.

Honda also head the number of wins at the Isle of Man TT having notched up 227 victories in the solo classes and Sidecar TT, 75 including Ian Hutchinson s clean sweep at the 2010 races. The outright lap record on the Snaefell Mountain Course was held by Honda, set at the 2015 TT by John McGuinness at an average speed of 132. 562 km h on a Honda CBR1000RR, 77 bettered the next year by Michael Dunlop on a BMW S1000RR at 133. In the Motocross World Championship, Honda has claimed six world championships.

In the World Enduro Championship, Honda has captured eight titles, most recently with Stefan Merriman in 2003 and with Mika Ahola from 2007 to 2010. In motorcycle trials, Honda has claimed three world championships with Belgian rider Eddy Lejeune. Compressed natural gas. The Honda Civic GX was for a long time the only purpose-built natural gas vehicle NGV commercially available in some parts of the U. 79 80 The Honda Civic GX first appeared in 1998 as a factory-modified Civic LX that had been designed to run exclusively on compressed natural gas.

The car looks and drives just like a contemporary Honda Civic LX, but does not run on gasoline. In 2001, the Civic GX was rated the cleanest-burning internal combustion engine in the world by the U. Environmental Protection Agency EPA. Before that, only fleets were eligible to purchase a new Civic GX. In 2006, the Civic GX was released in New York, making it the second state where the consumer is able to buy the car.

In June 2015, Honda announced its decision to phase out the commercialization of natural-gas powered vehicles to focus on the development of a new generation of electrified vehicles such as hybrids, plug-in electric cars and hydrogen-powered fuel cell vehicles. Since 2008, Honda has sold about 16,000 natural-gas vehicles, mainly to taxi and commercial fleets. Honda s Brazilian subsidiary launched flexible-fuel versions for the Honda Civic and Honda Fit in late 2006.

As other Brazilian flex-fuel vehicles, these models run on iq option jusbrasil blend of hydrous ethanol E100 and E20-E25 gasoline. 85 86 Initially, and in order to test the market preferences, the carmaker decided to produce a limited share of the vehicles with flex-fuel engines, 33 percent of the Civic production and 28 percent of the Fit models.

86 87 88 In July 2009, Honda launched in the Brazilian market its third flexible-fuel car, the Honda City. 85 86 Also, the sale price for the flex-fuel version was higher than the respective gasoline versions, around US 1,000 premium for the Civic, and US 650 for the Fit, despite the fact that all other flex-fuel vehicles sold in Brazil had the same tag price as their gasoline versions. During the last two months of 2006, both flex-fuel models sold 2,427 cars against 8,546 gasoline-powered automobiles, 90 jumping to 41,990 flex-fuel cars in 2007, 91 and reaching 93,361 in 2008.

First leased to the City of Los Angeles, in 2005, Honda started offering the GX directly to the public through factory trained dealers certified to service the GX. 92 Due to the success of the flex versions, by early 2009 a hundred percent of Honda s automobile production for the Brazilian market is now flexible-fuel, and only a small percentage of gasoline version is produced in Brazil for exports. Produced by its Brazilian subsidiary Moto Honda da Amazônia, the CG 150 Titan Mix is sold for around US 2,700.

In March 2009, Honda launched in the Brazilian market the first flex-fuel motorcycle in the world. Hybrid electric. In late 1999, Honda launched the first commercial hybrid electric car sold in the U. market, the Honda Insight, just one month before the introduction of the Toyota Prius, and initially sold for US 20,000. 97 98 The first-generation Insight was produced from 2000 to 2006 and had a fuel economy of 70 miles per US gallon 3.

4 L 100 km; 84 mpg imp for the EPA s highway rating, the most fuel-efficient mass-produced car at the time. 97 98 Total global sales for the Insight amounted to only around 18,000 vehicles. 98 Cumulative global sales reached 100,000 hybrids in 2005 and 200,000 in 2007. Honda introduced the second-generation Insight in Japan in February 2009, and released it in other markets through 2009 and in the U.

market in April 2009. At 19,800 as a five-door hatchback it will be the least expensive hybrid available in the U. Since 2002, Honda has also been selling the Honda Civic Hybrid 2003 model in the U. 97 It was followed by the Honda Accord Hybrid, offered in model years 2005 through 2007. Sales of the Honda CR-Z began in Japan in February 2010, becoming Honda s third hybrid electric car in the market. 101 As of February 2011 updateHonda was producing around 200,000 hybrids a year in Japan.

Sales of the Fit Hybrid began in Japan in October 2010, at the time, the lowest price for a gasoline-hybrid electric vehicle sold in the country. 103 The European version, called Honda Jazz Hybrid, was released in early 2011. 104 During 2011 Honda launched three hybrid models available only in Japan, the Fit Shuttle Hybrid, Freed Hybrid and Freed Spike Hybrid.

Honda s cumulative global hybrid sales passed the 1 million unit milestone at the end of September 2012, 12 years and 11 months after sales of the first generation Insight began in Japan November 1999. 105 106 As of June 2014 updateHonda has sold more than 1. 35 million hybrids worldwide. Hydrogen fuel cell. In Takanezawa, Japan, on 16 June 2008, Honda Motors produced the first assembly-line FCX Clarity, a hybrid hydrogen fuel cell vehicle. More efficient than a gas-electric hybrid vehicle, the FCX Clarity combines hydrogen and oxygen from ordinary air to generate electricity for an electric motor.

In July 2014 Honda announced the end of production of the Honda FCX Clarity for the 2015 model. The vehicle itself does not emit any pollutants and its only by-products are heat and water. The FCX Clarity also has an advantage over gas-electric hybrids in that it does not use an internal combustion engine to propel itself. Like a gas-electric hybrid, it uses a lithium ion battery to assist the fuel cell during acceleration and capture energy through regenerative braking, thus improving fuel efficiency.

99 A total of 187,851 hybrids were sold worldwide in 2013, and 158,696 hybrids during the first six months of 2014. The lack of hydrogen filling stations throughout developed countries will keep production volumes low. 108 Honda will release the vehicle in groups of 150. California is the only U. market with infrastructure for fueling such a vehicle, though the number of stations is still limited. Building more stations is expensive, as the California Air Resources Board CARB granted 6.

8 million for four H2 fueling stations, costing US 1. 7 million each. Honda views hydrogen fuel cell vehicles as the long-term replacement of piston cars, not battery cars. Plug-in electric vehicles. The all-electric Honda EV Plus was introduced in 1997 as a result of CARB s zero-emissions vehicle mandate and was available only for leasing in California. The EV plus was the first battery electric vehicle from a major automaker with non-lead acid batteries The EV Plus had an all-electric range of 100 mi 160 km.

Around 276 units were sold in the U. and production ended in 1999. The all-electric Honda Fit EV was introduced in 2012 and has a range of 82 mi 132 km. 114 The all-electric car was launched in the U. to retail customers in July 2012 with initial availability limited to California and Oregon. 115 Production is limited to only 1,100 units over the first three years. A total of 1,007 units have been leased in the U.

through September 2014. 116 117 118 The Fit EV was released in Japan through leasing to local government and corporate customers in August 2012. Availability in the Japanese market is limited to 200 units during its first two years. 119 In July 2014 Honda announced the end of production of the Fit EV for the 2015 model. The Honda Accord Plug-in Hybrid was introduced in 2013 and has an all-electric range of 13 mi 21 km 120 Sales began in the U. in January 2013 and the plug-in hybrid is available only in California and New York.

121 A total of 835 units have been sold in the U. 116 117 118 The Accord PHEV was introduced in Japan in June 2013 and is available only for leasing, primarily to corporations and government agencies. Japanese marketing. Starting in 1978, Honda in Japan decided to diversify its sales distribution channels and created Honda Vernowhich sold established products with a higher content of standard equipment and more sporting nature.

123 124 The establishment of Honda Verno coincided with its new sports compact, the Honda Prelude. Later, the Honda Vigor, Honda Ballade, and Honda Quint were added to Honda Verno stores. This approach was implemented due to efforts in place by rival Japanese automakers Toyota and Nissan. As sales progressed, Honda created two more sales channels, called Honda Clio in 1984, and Honda Primo in 1985.

The Honda Clio chain sold products that were traditionally associated with Honda dealerships before 1978, like the Honda Accord, and Honda Primo sold the Honda Civic, kei cars such iq option jusbrasil the Honda Today, superminis like the Honda Capa, along with other Honda products, such as farm equipment, lawnmowers, portable generators, and marine equipment, plus motorcycles and scooters like the Honda Super Cub. A styling tradition was established when Honda Primo and Clio began operations in that all Verno products had the rear license plate installed in the rear bumper, while Primo and Clio products had the rear license plate installed on the trunk lid or rear door for minivans.

As time progressed and sales began to diminish partly due to the collapse of the Japanese bubble economysupermini and kei vehicles that were specific to Honda Primo were badge engineered and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both Honda Verno and Honda Clio locations.

As of March 2006, the three sales chains were discontinued, with the establishment of Honda Cars dealerships. 125 While the network was disbanded, some Japanese Honda dealerships still use the network names, offering all Japanese market Honda cars at all locations. Honda sells genuine accessories through a separate retail chain called Honda Access for both their motorcycle, scooter, and automobile products.

In cooperation with corporate group partner Pioneer, Honda sells an aftermarket line of audio and in-car navigation equipment that can be installed in any vehicle under the brand name Gathers, which is available at Honda Access locations as well as Japanese auto parts retailers, such as Autobacs. Buyers of used vehicles are directed to a specific Honda retail chain that sells only used vehicles called Honda Auto Terrace.

In the spring of 2012, Honda in Japan introduced Honda Cars Small Store Japanese which is devoted to compact cars like the Honda Fit, and kei vehicles like the Honda N-One and Honda S660 roadster. International marketing. In 2003, Honda released its Cog advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from a Honda Accord Touring. To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled pre-production models of the Accord.

The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline, Isn t it nice when things just. It took 606 takes to get it perfect. In 2004, they produced the Grrr advert, usually immediately followed by a shortened version of the 2005 Impossible Dream advert. In December 2005, Honda released The Impossible Dream a two-minute panoramic advertisement filmed in New Zealand, Japan and Argentina which illustrates the founder s dream to build performance vehicles.

While singing the song Impossible Dreama man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying I couldn t have put it better myself as the song ends.

The song is from the 1960s musical Man of La Manchasung by Andy Williams. In 2006, Honda released its Choir advertisement, for the UK and the internet. This had a 60-person choir who sang the car noises as film of the Honda Civic are shown. In the mid to late 2000s in the United States, during model close-out sales for the current year before the start of the new model year, Honda s advertising has had an animated character known simply as Mr. Opportunity, voiced by Rob Paulsen. The casual looking man talked about various deals offered by Honda and ended with the phrase I m Mr.

Opportunity, and I m knockinfollowed by him knocking on the television screen or thumping the speaker at the end of radio ads. In addition, commercials for Honda s international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris and Thomas The Tank Engine. In late 2006, Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost childlike wonderment spreading out its arms in the aerospace exhibit, waving hello to an astronaut suit that resembles him, etc.while Garrison Keillor ruminates on progress.

It concludes with the tagline More forwards please. Honda also sponsored ITV s coverage of Formula One in the UK for 2007. However, they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high. In May 2007, focuses on their strengths in racing and the use of the Red H badge a symbol of what is termed as Hondamentalism. The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats even lawnmowers.

Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, An engineer once said to build something great is like swimming in honeywhile Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. A web address is shown for the Hondamentalism website.

Finally one of the engineers walks towards a red light, his hand outstretched. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics. At the beginning of 2008, Honda released the Problem Playground. The advert outlines Honda s environmental responsibility, demonstrating a hybrid engine, more efficient solar panels and the FCX Clarity, a hydrogen-powered car. The 90-second advert has large-scale puzzles, involving Rubik s Cubes, large shapes, and a 3-dimensional puzzle.

On 29 May 2008, Honda, in partnership with Channel 4, broadcast a live advertisement. It showed skydivers jumping from an airplane over Spain and forming the letters H, O, N, D and A in mid-air. The advert lasted three minutes. This live advertisement is generally agreed to be the first of its kind on British television. In 2009, American Honda released the Dream the Impossible documentary series, a collection of 5- to 8-minute web vignettes that focus on the core philosophies of Honda.

Current short films include Failure The Secret to SuccessKick Out the Ladder and Mobility 2088. They have Honda employees as well as Danica Patrick, Christopher Guest, Ben Bova, Chee Pearlman, Joe Johnston and Orson Scott Card. The film series plays at dreams. In the UK, national television ads feature voice-overs from American radio host Garrison Keillor, while in the US the voice of Honda commercials is actor and director Fred Savage.

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